This section explains the main points of your agreement in plain English. It is part of these Terms and should be read together with the detailed provisions below. If there is any inconsistency between this summary and a detailed provision, the detailed provision governs.
The deal
Adminmate is a subscription, monthly or yearly. Solo Minimum: £24.99 a month or £249.90 a year, no call answering. Solo Lite: £49 a month or £490 a year, no call answering. Solo: £99 a month or £990 a year, with call answering. Team Minimum: £42.99 a month or £429.90 a year, no call answering, up to 10 people. Team Lite: £89 a month or £890 a year, no call answering, up to 10 people. Team: £169 a month or £1,690 a year, with call answering, up to 10 people. The price shown is the total price payable: Mitigate It Limited is not VAT registered, so nothing is added.
Yearly is ten months' price for the year. It is not a twelve-month commitment: cancel part way through and the unused part is refunded, the same as monthly.
There is no contract period and no notice period. You can cancel in one tap from your settings, and nothing more is charged.
Each plan comes with a fair use allowance, printed on the pricing page rather than hidden here. Going over it never cuts you off. We ring you and talk about the right plan.
Adminmate is intended for use by businesses and professionals. You confirm when subscribing that you are acquiring and using the service for purposes relating mainly to your trade, business, craft or profession.
What Adminmate does, and what stays yours
On Solo and Team, Adminmate answers your calls, books work into hours you have opened, drafts your quotes and invoices, and chases unpaid invoices, within limits you control.
Solo Lite and Team Lite do not include call answering: the assistant works from your texts, WhatsApp and the app to book work, draft your quotes and invoices and chase unpaid invoices. On a Lite plan we answer no calls, no answering number is provided and no calls are recorded.
Solo Minimum and Team Minimum have no call answering, no morning summary and no assistant acting on your messages: you work in the app with your quotes, invoices, reminders, diary and customer records. Customers can still text and email you, and quotes, invoices and reminders still go to them by text and email. On a Minimum plan messages are handled by fixed rules only; AI does not process your messages or your customers' messages, and nothing is drafted or decided by AI.
Out of the box, three customer facing actions are switched on and run without asking you, because silence would lose you the job: a quick text back to someone who gets in touch, answers to straightforward questions from the facts in your profile, and bookings into hours you have told us are free. You can switch any of them off in your settings. Other parts of the service, such as answering your calls and telling callers who report an emergency to ring the emergency services, also run automatically.
Everything else that commits your money, your diary or your word waits for your yes, unless you switch that step to run without asking. The switches are in your settings and every action is on your activity log.
Your business runs on your judgement, not ours. Adminmate is not your accountant, your solicitor or your insurer, and its drafts do not replace professional advice on tax or law.
Your calls to us are recorded too
Where your plan includes call answering: when you ring your assistant, or your staff do, that call may be recorded and transcribed to operate, secure and improve the Adminmate service. We do not use your calls to train AI models. It is the same recording and transcription described in the privacy notice, and the same retention applies.
Where your plan includes call answering, the customer calls we answer carry their own spoken notice at the start of the call, so the person ringing you is told before they tell us anything.
Tell your staff. They are using your assistant on your account, and this is the term that covers them.
14 day trial
We may offer you a 14 day free trial of an Adminmate plan by arrangement with us. A trial is not available automatically to every visitor to the website.
Your trial begins when you complete the signup or payment process, either using the signup or payment link we provide or by giving us your payment details on the telephone. The trial lasts for 14 days. No subscription charge is made during the trial.
When you start the trial, payment details are provided to our payment provider, Stripe. You may enter them yourself through Stripe's payment page. Alternatively, if you choose the telephone setup route, you may provide your card details verbally and an authorised member of our team may enter them directly into Stripe's authorised payment interface during the call. We do not write down, copy, store or enter full card details into Adminmate.
Unless you cancel before the end of the trial, your chosen plan will automatically become a paid subscription at the price shown at signup from the day after the trial ends. The first charge will be taken automatically using the payment method you provided.
You may cancel your subscription at any time from your account. If you cancel during the trial, the trial ends and no subscription charge will be taken.
Before the first charge, we will send reasonable reminders, including the date and amount of the charge and how to cancel. These reminders do not replace your right to cancel through your account.
A trial is limited to one 14 day trial per account or email address unless we agree otherwise in writing.
Cancellation and refunds
You may cancel your subscription at any time from your account.
Cancellation takes effect immediately. Your access to the service will cease when cancellation takes effect, subject to the read only access we provide for the purpose of downloading your data.
If you have paid in advance for a period extending beyond the moment of cancellation, we will refund the unused part of that period on a pro rata basis. The refund is calculated by reference to the subscription price paid for the relevant billing period and the unused portion of that period, measured from the effective cancellation timestamp to the end of the prepaid billing period.
Where a refund is due, we will normally issue it through Stripe to the original payment method used for the subscription. Refunds are subject to the rules of the relevant payment provider and card issuer. Adminmate cannot send a card refund to a different card or bank account.
If that payment method has expired, been replaced or been cancelled, the relevant card issuer or payment provider may determine how the refund is credited. If Stripe reports that a refund has failed, we may contact you to arrange the appropriate next step.
Your data is yours. You can download the lot before or after you cancel, and it stays available to you, read only, for 90 days from cancellation, after which it is handled in accordance with our privacy notice and retention schedule.
Version 2026-10-20. In force from 20 October 2026.
1. Who we are
Adminmate is a trading name of Mitigate It Limited, company number 16874891, registered at 41 Plassey Street, Penarth, CF64 1EL, United Kingdom.
2. Acceptance and formation
You agree to these Terms when you complete the signup or payment process, or when we otherwise record your acceptance through an agreed onboarding process.
For an online signup, the acceptance record identifies the Terms version, account, acceptance time, plan and price.
For telephone onboarding, we make these Terms available before acceptance and explain the key commercial terms, including plan, price, trial if applicable, first charge date and cancellation method. We record your agreement and then send written confirmation of the agreement and subscription details by email and, where used, text.
You are responsible for ensuring that the person accepting these Terms has authority to do so.
Everyone you add to your account uses it on your behalf. You are responsible for what they do in it as if you had done it yourself, including approvals they give and settings they change. Keep sign-in details secure and tell us promptly if you think someone has got into your account without your permission.
3. Business use
Adminmate is intended for business use. You confirm that you are acquiring and using it mainly for your trade, business, craft or profession.
Nothing in these Terms excludes or limits rights that cannot lawfully be excluded or limited.
4. Plans, pricing and billing
Current prices are Solo Minimum £24.99 monthly/£249.90 annual; Solo Lite £49/£490; Solo £99/£990; Team Minimum £42.99/£429.90; Team Lite £89/£890; Team £169/£1,690.
4.1 Annual pricing is ten times the applicable monthly price. Team, Team Lite and Team Minimum allow up to ten active people including the owner.
4.2 Prices are the total you pay. We are not currently VAT registered, so no VAT is added. If we become VAT registered, the price you pay will not increase because of that registration.
4.3 Subscriptions are paid in advance through Stripe and renew automatically at the selected frequency unless cancelled.
4.4 We may change our prices by giving you at least 30 days' notice by email. The new price applies from your first renewal after the notice ends. If you do not want to pay it, you can cancel before then and we will refund any unused prepaid time in the usual way.
4.5 If a payment fails, we will tell you and try to reach you. If it is still unpaid 7 days after it failed, we may cancel your subscription and will tell you by text or email when we do. The same applies if a trial ends without a payment method in place. During that seven day period, the assistant stops answering calls while we try to resolve the failed payment. The rest of the service, including texts, remains available until cancellation. Cancellation for non-payment works in the same way as cancellation by you, including the 90 day download period.
5. Fair use
5.1 Fair use allowances are shown on the applicable pricing page. Exceeding an allowance never, by itself, suspends the service or creates a charge you have not agreed. We may contact you to discuss a plan that fits your use.
5.2 If your use is consistently well above your allowance and we have not agreed a suitable plan within 30 days of first raising it with you, either of us may end the subscription by notice. We will refund any unused prepaid time.
5.3 Calls our assistant screens out as sales or nuisance calls do not count towards your allowance.
5.4 Solo Minimum includes 250 customer messages per month. Team Minimum includes 750 customer messages per month pooled across the account. The applicable pricing page explains how customer messages are counted. These allowances do not create automatic overage charges. Clauses 5.1 and 5.2 apply if use is consistently above the applicable allowance.
6. Trials
A trial is discretionary and may be offered by arrangement. It lasts 14 days from completion of the signup or payment process. The exact trial end and first charge date shown at signup are recorded.
If you do not cancel before the trial ends, the subscription converts automatically to the selected paid plan.
We may refuse a further trial where the account, email address or mobile number has previously received one, unless agreed otherwise in writing.
7. Payment processing and card details
Subscription payments and refunds are processed by Stripe.
You may provide payment details yourself through Stripe. If you choose the telephone setup route, you may provide card details verbally and an authorised team member may enter them directly into Stripe's authorised payment interface.
We do not write down, copy, store or enter full card details into Adminmate. Adminmate has no application field for a full card number.
Telephone card entry is subject to our payment security procedures and Stripe's requirements. We do not use this Stripe account to collect payments on behalf of tradespeople for their own customer invoices, deposits or other customer payments. That remains disabled unless separately made available under separate terms.
8. Cancellation and refunds
Cancellation is immediate. Where you have prepaid beyond the effective cancellation timestamp, the unused portion is refundable. The system calculates the refund from the exact cancellation time to the end of the prepaid period and rounds it down to the nearest penny.
Refunds are normally made through Stripe to the original payment method. We do not control how a card issuer handles a refund to an expired, replaced or cancelled card.
8.3 If we end your subscription for any reason other than your fraud, we refund any unused prepaid time in the same way, less any amount you owe us.
8.4 Before cancelling a plan with call answering, you are responsible for switching off any call divert to your Adminmate answering number. When the subscription ends, we release the Adminmate answering number. We never give it to another Adminmate customer, but we cannot control whether the telephone provider reissues it.
9. Data after cancellation
Following cancellation, your account is read only for the 90 day download period unless security or legal reasons require otherwise. After that, data is handled under the Privacy Notice and Retention Schedule.
10. Service
10.1 Adminmate provides software that can answer calls, receive information, prepare drafts, communicate with customers, organise diary information and perform other functions described in your plan and settings. The features available, and whether they use AI, depend on your plan. On plans other than Minimum, Adminmate uses automated and AI systems for certain functions. On Minimum plans, inbound messages are handled by fixed rules only. AI does not process the subscriber's messages or their customers' messages on a Minimum plan, and no content is drafted or decisions made by AI.
10.2 What runs without asking. On a new account, the following are enabled by default and run without your approval, and each can be switched off in your settings: (a) a short acknowledgement to someone who contacts you; (b) answers to straightforward questions using the facts in your profile; and (c) bookings into hours you have marked as open. A booking confirmation the assistant promised a caller on a call is always sent. Answering your calls, screening out sales calls, telling callers who report an emergency to contact the emergency services, and messages to you and your team also run without approval.
10.3 What waits for you. Other actions that commit your money, your diary or your word, including sending quotes and invoices, payment reminders, moving bookings and statements that commit you to a time, date or price, wait for your approval unless you have switched that step to run without asking or accepted an offer to do so. Some actions can never be switched to run without asking; these are listed in your settings.
10.4 Your decisions. An action is your decision, taken in your name, where you or someone using your account: (a) approved it; (b) switched that type of action to run without asking, or accepted an offer to do so; (c) set a standing instruction for it in advance, including emergency booking instructions; or (d) supplied the information, prices, rates, hours or wording it relied on. For the three default actions in clause 10.2, your acceptance of these Terms is your express instruction for those actions to operate unless you switch them off.
10.5 AI outputs. AI outputs, including what the assistant says on a call, are produced automatically and may be incomplete or incorrect. We design the assistant to stay within the limits in your settings (for example, not quoting prices or arrival times on a call), but we cannot guarantee that it always will. You should check drafts before approving them and review the activity log and summaries we send you.
10.6 We will provide the service with reasonable skill and care. We do not promise that the service will be uninterrupted or error free, or that every call or message will be answered or delivered.
10.7 Call answering. Where your plan includes call answering, you divert calls from your own telephone number to a number held by Adminmate, and Adminmate's assistant answers those calls for your business. The number is Adminmate's, used only so that Adminmate can answer calls for you. It is not a telephone line or telephone service supplied to you: you cannot use it to make or receive calls as your own telephone service, Adminmate does not transfer or connect callers to you, and what you receive is the record of the call, such as a message, summary or booking. The number remains Adminmate's and is released when your subscription ends.
10A. Emergencies
10A.1 Adminmate is not an emergency service and must not be relied on as one. It does not assess danger, contact the emergency services or send anyone to a property.
10A.2 Where a caller reports a smell of gas, the assistant is set up to give them the gas emergency number and safety instruction first. Where a caller reports danger to life, fire or a live electrical hazard, it is set up to tell them to ring 999. These are prompts to the caller, not an assessment, and the assistant may not always recognise an emergency.
10A.3 You decide whether you take emergency work, when you cover it, and what the assistant does about an emergency if we cannot reach you. If you choose to have emergencies booked into your emergency time without asking you first, including when you cannot be reached, each such booking is your commitment. We will text you what was booked straight away, but delivery of texts depends on the telephone networks.
10A.4 The numbers Adminmate answers calls on are held by Adminmate through its telecommunications providers and are used only to receive calls diverted to Adminmate for your business. Adminmate does not provide emergency calling to emergency services through those numbers.
11. Your responsibilities
11.1 You must provide accurate business information, prices, rates, VAT and CIS status, availability and instructions, and keep them up to date.
11.2 You are responsible for your settings, the automations and standing instructions you enable, the approvals you give, and checking the notifications and summaries we send you.
11.3 You are responsible for your use of the service complying with the law and with your contracts with your customers, including consumer protection law, data protection and electronic marketing law in relation to your customers and staff, and any duty to tell people that calls are recorded.
11.4 You must tell staff who use your account about these Terms, the controls and the recording arrangements.
11.5 You must not use the service to send marketing to people who have not agreed to receive it, to send unlawful, abusive or misleading content, or in a way that breaks the rules our telephone, messaging or AI providers apply to the service. We will tell you about any such rule that affects how you use the service.
11.6 Where your plan includes call answering, you are responsible for the call divert from your own number, including switching it off when you cancel.
11A. Covering our costs if a claim arises from your business
11A.1 If someone brings a claim against us because of: (a) information, content or instructions you gave us; (b) a message, quote, invoice or booking sent or made as your decision under clause 10.4; (c) your breach of clause 11.3 or 11.5; or (d) a dispute between you and your customer, you will cover our reasonable losses and legal costs arising from that claim.
11A.2 This does not apply to the extent the claim was caused by our breach of these Terms or our negligence. We will tell you promptly about any such claim, let you take part in how it is handled, and not settle it without talking to you first.
12. Customer communications
Adminmate may send transactional and job related communications to your customers where enabled. These are intended to relate to enquiries, bookings, jobs, quotes, invoices, payment reminders, receipts and related service matters. Adminmate is not intended as a customer marketing platform.
Messages to your customers are sent in your name and on your behalf. You are responsible for having a lawful basis to send them, including any review requests you switch on. Where a customer asks to stop receiving messages, we stop the automated messages that the product treats as optional and show you anything outstanding so you can deal with it yourself.
13. Quotes, invoices and money
13.1 Adminmate may prepare and manage quotes and invoices. The contract for goods or services in a quote is between you and your customer, not Adminmate or Mitigate It Limited.
13.2 Customer acceptance functionality is software support. You remain responsible for your trading terms, pricing, statutory disclosures and consumer law compliance where applicable, including any information and cancellation rights a consumer customer must be given. Unless we tell you in writing that a feature does so, the service does not provide that consumer information for you.
13.3 Adminmate does not give financial, tax, accounting or legal advice. VAT, CIS, deposits and totals are calculated from the rates, prices, VAT status and CIS status you give us. You are responsible for checking them and for your tax affairs and returns.
13.4 Payment reminders are sent in your name, to customers you have invoiced, on your approval or under a setting you switched on. You are responsible for the money being owed and for any further steps to recover it. The service limits the number and timing of reminders and stops when the customer pays or replies.
13.5 Bank matching suggests which payments may relate to which invoices. A suggestion is not confirmation that you have been paid. Only you can mark an invoice paid from a bank match.
13.6 Where you connect accounting software, entries are posted to it only when you approve them. You are responsible for the contents of your accounting records.
13A. Services you connect
13A.1 If you connect a service you have your own account with, such as accounting software or your bank through an open banking provider, that service is provided under its own terms. We send and receive information from it on your instruction. We are not responsible for that service or for what it does with your information.
13A.2 If a connected service changes, stops working or withdraws access, we will tell you when we find out, but we cannot guarantee that the connection will continue.
14. Data protection
14.1 You are the controller, and we are your processor, for personal data about your customers, your customers' contacts and other people that we process to provide the service to you, including information collected from them on your behalf by phone, message or email. We are the controller for your account, billing, security and support information and for our own sales and marketing. The DPA and the Privacy Notice set this out in more detail.
14.2 The Data Processing Agreement made available with these Terms forms part of the agreement between you and us and governs our processing of personal data on your behalf where we act as your processor. By accepting these Terms, you agree to the DPA and provide the documented instructions for the processing described in it, including the service testing and quality assurance activities expressly described in the DPA.
14.3 You confirm that you have a lawful basis for the processing you ask us to carry out and that you give your customers and staff the information the law requires about it, including that calls are recorded and transcribed. We will give you wording you can use for this.
15. Calls and recordings
Where your plan includes call answering, calls diverted from your business number to Adminmate may be recorded and transcribed. Customer calls receive a spoken notice at the beginning. You are responsible for informing staff. Lite and Minimum plans have no call answering and no Adminmate call recording or transcription.
Adminmate stores its own copy of the call recording together with the transcript for account life plus 30 days after cancellation. The voice provider may separately retain its own recording and related voice service data for the configured provider retention period stated in the Privacy Notice.
16. Intellectual property
You retain rights in your business data and content. We retain rights in Adminmate, its software, interfaces, documentation, branding and underlying technology. You grant the limited rights needed to provide, secure, maintain and support the service.
You must not copy, resell, reverse engineer or build a competing product from Adminmate. If you send us ideas or feedback, we may use them freely. We may use information about how the service is used, in a form that does not identify you or any individual, to run, secure and improve Adminmate.
17. Availability and changes
17.1 We may update or improve the service, including technical components, provided we do not materially remove the core functionality of your paid plan without reasonable notice. If we do, you may cancel and we will refund any unused prepaid time.
17.2 The service depends on telephone networks, messaging, hosting and AI providers that we do not control. Their outages, delays and changes may affect the service. We will work to restore service promptly and will tell you about significant outages we know of.
17.3 We may carry out maintenance, which we will try to schedule at quiet times.
18. Suspension
We may suspend or restrict all or part of the service where reasonably necessary for security, fraud prevention, legal compliance, protection of the service, serious misuse, or where a telephone, messaging or AI provider requires it because of how the account is being used. Where reasonably practicable, we will tell you first and explain why, and we will restore the service once the reason has gone. Going over a fair use allowance is never, by itself, a reason to suspend.
18A. Ending the subscription
18A.1 You may cancel at any time as set out in clause 8.
18A.2 We may end your subscription: (a) for non-payment under clause 4.5; (b) under clause 5.2; (c) immediately by notice if you seriously or repeatedly break these Terms and, where it can be put right, you have not put it right within 14 days of our asking; (d) immediately by notice if you become insolvent or stop trading; or (e) on 30 days' notice for any other reason.
18A.3 Clauses 8, 9, 11A, 13, 14, 16, 19, 20, 21 and 24, and any others intended to continue, continue after the subscription ends.
19. Liability
19.1 Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded or limited.
19.2 Subject to 19.1, we are not liable, whether in contract, tort (including negligence), breach of statutory duty or otherwise, for: (a) loss of profits, revenue, jobs, business or anticipated savings; (b) loss of goodwill or reputation; (c) indirect or consequential loss; or (d) loss arising from a decision that is yours under clause 10.4, from inaccurate information you gave us, or from a failure of a telephone network, messaging service or connected service outside our reasonable control.
19.3 Our total liability to you for all claims arising under or in connection with these Terms and the DPA, however arising, is limited to the greater of: (a) the fees you paid us in the 12 months before the event giving rise to the claim; and (b) £1,000.
19.4 If data held in the service is lost or damaged through our fault, our first obligation is to restore it from our most recent backup, and your remedy for that loss is subject to 19.3.
19.5 Subject to 19.1, your total liability to us under these Terms is limited in the same way as ours in 19.3, except for fees you owe us and your obligations under clause 11A.
19A. Events outside our control
We are not in breach of these Terms, and not liable, for delay or failure caused by events outside our reasonable control, including failure of telephone, internet, messaging, hosting or power networks, outages of our providers, cyber attacks despite our reasonable security measures, fire, flood, severe weather, epidemic, war, terrorism, civil unrest, industrial action or acts of government. We will tell you and take reasonable steps to limit the effect. If the event prevents the core service for more than 14 days, either of us may end the subscription and we refund unused prepaid time.
20. Confidentiality
Each party will keep the other's confidential information confidential and use it only as necessary to perform or receive the service, subject to lawful disclosure and appropriate professional or supplier disclosure.
21. Legal holds
We may preserve relevant records beyond ordinary retention periods where reasonably necessary for litigation, investigation, regulatory requirements, disputes or other formal preservation needs. We record the reason and release the hold when the need ends.
22. Complaints
Complaints may be raised using the contact details published on the Adminmate website. We will acknowledge and investigate them and aim to provide a substantive response within a reasonable period.
22A. Notices
We send notices under these Terms by email to the address on your account, or by text to the owner's mobile, and they are treated as received when sent unless we receive a delivery failure. You may send notices to us at hello@adminmate.co.uk or by post to our registered office. Keep your email address and mobile number up to date.
23. Changes
23.1 We may update these Terms. The current version and its effective date will be published on our website.
23.2 For a change that materially affects you, we will tell you at least 30 days before it takes effect and ask you to accept the new version in the app. If you do not accept it, the version you last accepted continues to apply to you, and you may instead cancel and we will refund any unused prepaid time.
23.3 We may make changes needed for legal, regulatory or security reasons on shorter notice where that is necessary, and changes that do not materially affect you by publishing them.
23.4 Changes to the DPA are made under the DPA's own change clause, not under this clause.
23.5 The version, date and time of each acceptance are recorded.
24. Governing law
These Terms are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction, subject to mandatory rights.
24A. General
24A.1 Whole agreement. These Terms (including the plain English section), the DPA and any documents they refer to are the whole agreement between us about the service. Neither of us is relying on anything said or written that is not in them, but nothing in this clause limits liability for fraud or fraudulent misrepresentation.
24A.2 Transfer. You may not transfer your subscription without our written agreement. We may transfer our rights and obligations to another business that takes over Adminmate, and will tell you if we do; your rights under these Terms will not be reduced.
24A.3 Subcontracting. We may use providers and subcontractors to deliver the service, and we remain responsible for our obligations under these Terms.
24A.4 Third parties. Only you and we have rights under these Terms. Nobody else, including your customers or staff, may enforce them under the Contracts (Rights of Third Parties) Act 1999.
24A.5 If part is invalid. If any part of these Terms is found invalid or unenforceable, the rest continues, and the affected part applies with the minimum change needed to make it valid.
24A.6 Delay. If either of us does not enforce a right straight away, we can still enforce it later.
24A.7 Relationship. We provide the service to you as an independent supplier. When we communicate with your customers, we do so on your behalf and in your name, within your settings and approvals. Nothing in these Terms makes us your partner or employee.